Your brand is more than just pretty font and awesome colors. Your brand is what draws your clients to you, it's your truth and your story. It is unique to you and sets you apart from the crowd. People want to know about more than just your business. They want to know who they are doing business with. They want a sneak peek at the behind the scenes. They want to know your story. They want to feel like they know the person behind the business. There is no better way to convey that message on social media than through images.
As small business owners, we are usually our own accountants, marketing director, secretary, answering service, product maker and social media director. In this day and age, social media is vital to many of us. We need to be in front of our clients consistently but sometimes coming up with images AND copy can be a bit overwhelming.
You know the routine - you realize you need to post something, you scroll through the images on your phone to find a picture, you've got nothing. 20 minutes is spent trying to figure out what to take a picture of and the next 20 minutes setting the scene. Then you spend the next 10 - 20 minutes trying to get that perfect Instagram worthy image. Great..but now the words. At this point, you are invested in this post but you really need to send out that invoice, return that e-mail, go buy dog food and it's almost time to pick the kiddos up from school. So you put a hold on the post hoping that something brilliant will come to you while you are in kid pick up line. By the time you realize you have forgotten to post, you're already cooking dinner. So you'll try it again tomorrow.
Personal branding sessions help you to plan out your social media schedule for 3 months in order to avoid all of the above. It frees up your time, saves your sanity and allows you to use your creative brain for everything else. Life just got a little bit easier.